Resume


EXPERIENCE

Andrei Cervantes
Creative Director/Copywriter
January 2006 to Present

  • Led, managed and provided creative direction to writers, art directors, developers and social media analysts
  • Produced concepts and wrote copy for digital, social media, broadcast, direct mail, print, and branding projects
  • Led and managed multiple projects simultaneously for clients such as La Quinta, Bing Rewards, MSN, San Antonio Zoo, Ask.com, Avila Creative Soccer, Austin Texans Soccer Club, Dell, Perot Systems, National Instruments, Raymond James, and Alcon
  • Sought, managed and collaborated with vendors, freelance resources and other agencies
  • Led positioning meetings, discovery sessions and project presentations
  • Built marketing strategies, creative briefs, messaging frameworks, project schedules, and project budgets


ChappellRoberts
Creative Lead/Copywriter
February 2014 to Present

  • Led, managed and provided creative direction to writers, art directors, developers and social media analysts
  • Produced concepts and wrote copy for digital, social media, outdoor, direct mail, print, and branding projects
  • Led and managed multiple projects simultaneously for clients such as Verizon FiOS, Visit Sarasota County, Florida Hospital, The Mosaic Company, MiraBay, 3 Daughters Brewing, Feeding America Tampa Bay, and the Tampa Police Department
  • Led positioning meetings, discovery sessions and project presentations
  • Built creative workflow processes, as well as creative brief structures and workflow templates


Mason Zimbler
Associate Creative Director/Copywriter
August 2011 to November 2013

  • Led, managed and provided creative direction to writers, art directors, developers and social media analysts
  • Produced concepts and wrote copy for digital (websites, microsites, emails, landing pages, display, PPC, lead-generation), social media, content (videos, reports, white papers, infographics), direct mail, print, and branding projects
  • Led and managed multiple projects simultaneously for clients such as First Data, Austin Children’s Shelter, Sage Fixed Assets, Sage HR Management System, Rockwell Automation, Brocade, Level 3 Communications, and 2K Games
  • Led, managed and directed digital projects from end to end — concepting, design, site mapping, wireframes, style boards, responsiveness, user experience, requirements, development, testing, analytics, and optimization 
  • Sought, managed and collaborated with vendors, freelance resources and other agencies
  • Led positioning meetings, discovery sessions and project presentations
  • Built marketing strategies, creative briefs, messaging frameworks, project schedules, and project budgets
  • Built internal and external agency processes, as well as creative brief structures and workflow templates


Austin Texans Soccer Club
Marketing Director
February 2013 to September 2013

  • Led, managed and provided creative direction to writers, art directors, developers and social media analysts
  • Produced concepts and wrote copy for digital, social media, print, and branding projects
  • Sought, managed and collaborated with vendors, freelance resources and other agencies
  • Built marketing strategies, creative briefs, messaging frameworks, project schedules, and project budgets

SicolaMartin/Tocquigny/hawkeye/Rapp/MarketGarden
Copywriter
March 2006 to July 2011

  • Produced concepts and wrote copy for digital, social media, broadcast, direct mail, print, and branding projects
  • Led multiple projects simultaneously for clients such as Best Buy, Reward Zone Program, Dell, AMD, Texas School for the Deaf, The Washington Times, Teradata, Regent University, Alltel Wireless, Cablevision, Party City, Pizza Hut, and H-E-B
  • Led discovery sessions and project presentations

EDUCATION

Texas Christian University
B.S. in Journalism, Magna Cum Laude
Major: Advertising and Public Relations


AWARDS

Graphis Design Annual Gold for Mason Zimbler Website
PRINT Magazine Regional Design Annual Award for Austin Children's Shelter 2011 Annual Report
HOW Promotion & Marketing Design Merit Award for Austin Children’s Shelter 2011 Annual Report
Gold Addy for Schifino Lee Holiday Microsite
Silver Addy for Austin Children’s Shelter 2011 Annual Report
Bronze Regional Addy for Austin Children’s Shelter 2011 Annual Report
Gold Davey for Austin Children’s Shelter 2011 Annual Report
Silver Davey for Austin Children's Shelter Austin Against Abuse Microsite
Silver Davey for First Data See for Yourself Campaign
Gold Content Marketing Award for Austin Children's Shelter 2011 Annual Report (Editorial)
Gold Content Marketing Award for Austin Children's Shelter 2011 Annual Report (Design)
BtoB's Best Award Runner-Up for Sage Fixed Assets Math Gods Campaign
BtoB's Best Award Honorable Mention for Sage Fixed Assets Math Gods Campaign
Interactive Media Award Best in Class for Mason Zimbler Website
Interactive Media Award Best in Class for First Data See for Yourself Campaign
Interactive Media Award Outstanding Achievement for Austin Children’s Shelter 12 Days of Joy Microsite
Eloqua Markie Award Finalist for Sage Fixed Assets Math Gods Campaign